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Client Loyality versus Corporate Image
Two questions are posed regarding client loyalty versus corporate image. The reader/writer must assign one theory to each question and apply by example. Virtue ethics is subtle and more difficult to define compared to the justice theory. The word "virtue" is a mistranslation of an ancient Greek word ("arete") that means, "characteristic excellence". To be virtuous is to be excellent in some way. "Excellence" suggests both efficiency and beauty. Efficiency suggests that an end or purpose must be specified in order to define a virtue. Beauty suggests that actions and things may have a quality that is independent of their purpose. One can identify specific virtues, such as (for instance) courage, temperance, generosity, wisdom, etc.
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Filename: 23014 Client Loyalty vs Corporate Image.doc
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