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Merloni Elettrodomestici SpA
This is a summary of the issues faced in a case study of an Italian appliance manufacturer, following a specified format. This paper has a section on issues, decision parameters, analysis, alternatives, and a recommendation. Merloni Elettrodomestici SpA (Merloni) has just completed a two-month trial period using an alternate distribution method from their well-established process where goods are transferred from a production plant to a central warehouse and then later to either a smaller, regional warehouse or directly to customers.
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