Public Relations and Communication: Why I Want to Study Them When we examine the nature of professional life, one of the most marked components is the field of inter-company and public relations. Every aspect of the business and political world is governed in great part by the ability to communicate with other businesses, public entities, and customers / constituents. In fact, this is so important that negative publicity or an inability to form relationships with other entities has resulted in the failure of countless businesses. Professional communicators, those fully trained in the skills necessary to not only open and maintain lines of communication with external entities but to protect and promote those entities have a potentially very exciting career. The ability of a public relations agent to take a negative situation and turn it around, or to take a positive and turn it into something more, can be a true work of art. Additionally, the positions come with such significant exposure to other organizations that the PR agent is able to rapidly create a significant network of contacts for both personal and professional use. Pages: 3 Bibliography: 1 source(s) listed Filename: 20393 Public Relations Careers.doc Price: 26.85